Talking About Products at Work

Situation

Discussion

1. What is your companies main products?
2. What features does your companies product have?

New Words & Expressions

• Key selling point

  Noun Phrase

  /kiː ˈsɛl.ɪŋ pɔɪnt/

  Meaning:The main feature or benefit that makes a product attractive to customers.

  The long battery life is the key selling point of our new laptop.

  Real Life Tip:

  American sales and product teams frequently emphasize key selling points in presentations to highlight competitive advantages.

• Stand out

  Idiom / Phrasal Verb

  /stænd aʊt/

  Meaning:To be easily noticeable or clearly better than others.

  Our excellent customer service helps our product stand out in a crowded market.

  Real Life Tip:

  Commonly used in marketing discussions when comparing a product against competitors.

• Game changer

  Noun Phrase / Informal

  /ɡeɪm ˈtʃeɪn.dʒər/

  Meaning:An innovative idea, product, or feature that completely changes a situation or industry.

  Adding automated reporting to our software was a real game changer for clients.

  Real Life Tip:

  Widely used in US business culture to enthusiastically describe high-impact innovations.

• Roll out

  Phrasal Verb

  /roʊl aʊt/

  Meaning:To officially launch or introduce a new product or feature to the market.

  We plan to roll out the updated software version early next month.

  Real Life Tip:

  Often used when discussing product roadmaps, launch schedules, and marketing campaigns.

Conversation

• Alex
  Hi Sarah, do you have a minute to talk about our new software product?
• Sarah
  Sure, Alex! What specific features are you planning to highlight for clients?
• Alex
  I want to emphasize our simple dashboard as a key selling point.

Q&A

Presenting Products Effectively

Exercise

1. High speed is the main ________ of our new delivery service.

   key selling pointroll outstand outgame changer

2. Our marketing team plans to ________ the updated product line next month.

   stand outroll outgame changerkey selling point

3. Alex ________ the product features to the client yesterday afternoon.

   explainexplainedexplainingexplains

4. If we highlight the quality, our product ________ stand out easily.

   willwasdidbeen

5. product / a / this / game changer / is / real

   Is real game changer product this aThis product is a real game changerGame changer product this is a realReal product this game changer a is

6. out / new / features / will / we / roll / tomorrow

   We will roll out new features tomorrowRoll out features new tomorrow we willTomorrow new roll out features we willFeatures new we roll out will tomorrow

Ask Your Teacher

1. How do you identify the key selling point of a new product?
2. When did your team last roll out an important product feature?
3. What product in your industry do you consider a true game changer?

Your Time To Speak

1. Do you know the key selling point of your main product?
2. Have you ever helped roll out a new product at work?
3. How do you help your company's products stand out from competitors?
4. Why do professionals describe certain innovative features as a game changer?
5. What do you think makes a key selling point very convincing?
6. Would you agree that superior customer service helps products stand out?
7. Is it true that every new product needs a game changer?
8. Would you roll out a product if minor bugs still existed?
9. What if a client disagrees with your main key selling point?
10. What would you do if a competitor tried to stand out?
11. What do you think will happen when teams roll out software?
12. Which is better to stand out, low price or quality?
13. What should a presenter focus on during a product roll out?
14. What do you think causes a key selling point to fail?
15. What happens if a company fails to roll out updates?